GREETINGS FROM DEIÀ / SS22
CAS DEIÀ was born in 2021, with two voices, two partners, Daniel Rodríguez, Yago Garaboa and two ways of seeing the brand. The Mediterranean, the values of tradition and summer as a constant source of inspiration entered into conversation with the bustle of the city, sophistication and the constant search for the new. In this 2022, just one year after its birth, this conversation between these two partners, which has been polished in the different previous collections, gives rise to Greetings from DEIÀ. This collection takes us to the origins of the brand, Deià, the Mallorcan village. The most ambitious collection to date, it puts the brand on the map and serves as the perfect link between Mediterranean codes and urban aesthetics, and in turn, elevates it to a new stage for all that is to come.
A MOVIE CALLED SUMMER: LUNA & HOLY
Summer arrives. You leave the city.You leave behind the noise of the streets and you only think about breathing the fresh air, about forgetting how fast or slow the hours can pass and you focus only on your surroundings. In reuniting with the person with whom you spend every hour of the day for three months of heat. The one you have breakfast with in the garden of your house and have fun posing as if you were Kate Moss photographed by Mario Testino.Summer is for escapism, to enjoy your purest essence and your freedom."All this concept, takes shape through an editorial that breathes innocence and mischief, two words on which we focus to develop the concept of "A Movie Called Summer" and that accompanied by contrasts of color and knitwear elevate these attitudes by the hand of Luna Sobrino and Holy."
Introducing DAILY SET
Introducing DAILY SET. The perfect set of everyday basics. Created to last over time, adjusting the concept of simplicity in unisex jewelry. -
THE ORIGIN OF DEIÁ
The idea of CAS DEIÀ was born from a trip to the Balearic Islands, where DEIÀ is located. A village that has served as a refuge and inspiration for many artists of the 60s. Artists choose Deiá to live a life full of beauty and inspiration. We believe in a Mediterranean lifestyle, craftsmanship and raw materials, tranquility, an ecosystem of creativity where you can express yourself freely.
Introducing capsule 2/14. Lots of love and colors. More than 20 rings and 8 pendants in the shape of hearts to brighten up the winter, which we don't like so much here at DEIÀ.
W21 COLLECTION / SOLO CHAINS
Cold or hot, found feelings, an eternal restlessness due to seasonal changes. A summer identity trapped in a climate with which it feels mismatched. Winter leaves us with a spectrum of colors and sensations different from the DEIÀ essence. The pieces of this collection show the connection between the different seasons and the opposite poles.The concept of how a jewel can transmit an idea when it is enclosed in a space to which it does not feel attached.
-The creative process consists of three parts - all this occurs within our country, so we can proudly say that this product is "Made in Spain". Everything begins with an idea, a concept or a dream. This is later put on paper where we create even the smallest detail of each product. In the second step of our creative process, we digitize the jewel to get a 3D vision of the product we want to launch, including its measurements, surfaces and textures. The third step is the molds. Through the 3D drawing we create a personalized mold for each piece of jewelry. This mold is manually modified and tested for a good design and ergonomics. After these three steps the jewel comes to life.
DEIÀ CONCEPT 01.
The idea of CAS DEIÀ was born from a small coast town located in the Balearic Islands, called DEIÀ. This town has been characterized in the 60s as a refuge for all kinds of artists due to its creative atmosphere and tranquility.